Senior UI/UX Designer — AI Native

I build AI into the design practice.

I build AI into the design practice.

I build AI into the design practice.

AI-native senior product designer authoring Claude-powered design agents and shipping production front-end with AI coding tools. 5+ years across healthcare, dental-tech, and government — owning research, systems, and interaction design.

AI-native senior product designer authoring Claude-powered design agents and shipping production front-end with AI coding tools. 5+ years across healthcare, dental-tech, and government — owning research, systems, and interaction design.

Available for select work

Based in Singapore · GMT+8

Get in touch

How I Work

AI-native practice

AI-native practice

I build Claude-powered design agents and ship production front-end with AI coding tools.

End-to-end product

End-to-end product

Research, systems, and interaction design across healthcare, dental-tech, and government.

Systems that scale

Systems that scale

Multi-market design systems that keep teams consistent and fast as they grow.

About

Nice to meet you — I’m Cheryl.

Nice to meet you — I’m Cheryl.

I started out designing interiors at the Glasgow School of Art (SIT), where every brief came down to the same two questions: how does someone move through this, and how do they feel once they’re inside it? I still ask those two questions. The surfaces just got smaller.

That’s been the through-line across healthcare, dental-tech, and government — complex systems, high stakes, and people who have no patience for learning my interface. I care most about the parts that never make it into a demo: the edge cases, the error states, the second visit.

Lately most of my energy has gone into learning to ship with AI, not just design with it. That means writing the groundwork it runs on — a design.md, a design knowledge base, standards an agent can actually follow — and then vibe coding this site myself, design through front-end. Speed is the easy part to get excited about. Whether the thing still holds up as an experience is the part I actually care about.

Outside of work, I love to travel. It’s how I fill back up when there’s nothing left in me. Not with ideas — with the energy to try again.

A Principle

49%

49%

49%

51%

51%

51%

I stopped waiting to feel finished. Nothing ever is — not a design, not a decision, not me on a given morning.

So I started believing in the number 51. I don’t always need to be at 100%. Sometimes a little more than half is enough.

49% and 51% are only 2% apart. But 49% falls short, and 51% is just enough to outweigh it. The gap is small; the difference is not.

It works that way in a product too. What moves someone from abandoning a flow to finishing it is rarely a full redesign — it’s one sentence rewritten, one step removed, one thing said earlier. The smallest change is often the one that takes someone past the line.

I don’t have to clear the line by much. I just have to cross it.

51% is enough to keep going.

Experience

WhiteCoat · Senior UI/UX Designer

WhiteCoat · Senior UI/UX Designer

May 2024 – Present

Healthcare · Mobile App · SaaS · Doctor Portal

  • Owned design end-to-end as the sole designer across three platforms — patient app, TPA portal, and doctor dashboard — serving ~200K patients and ~930K consultations across 4 markets, from scope to QA handoff.

  • Designed live GP consult features on the patient app, contributing to ~8% year-on-year growth in GP consultation volume.

  • Built a cross-product design system and shared knowledge base, standardising patterns and edge cases across all three platforms and accelerating onboarding.

  • Built a Claude-powered design agent that turns product tickets into user flows, edge-case maps, and handoff-ready specs — cutting feature design time from 2–3 days to 2–4 hours (~75% reduction).

  • Shipped production front-end components with AI coding tools, delivering engineering-fidelity prototypes with zero additional dev resource.

Avanade Asia · UX Designer

May 2023 – Mar 2024

Enterprise Consulting · Government & Public Sector · WCAG

  • Delivered WCAG AA-compliant interfaces for government and enterprise clients — translating complex, multi-stakeholder requirements into accessible, production-ready systems.

  • Established a shared component library and design patterns adopted across multiple client workstreams, enabling faster ramp-up and reducing duplicated effort.

  • Simplified complex tax-system workflows for a government client, partnering with business analysts and developers to translate regulatory requirements into intuitive interfaces.

  • Created UX-led competitive bid materials that translated design strategy into business value for C-suite audiences, contributing to successful contract wins.

Zenyum · Product Designer

Nov 2020 – Feb 2023

Dental-tech · Mobile · SaaS · B2C + B2B · 9 Markets

  • Redesigned the patient monitoring app, driving a 26% MAU increase and a 40% improvement in treatment adherence.

  • Overhauled the referral programme, growing closed-won customers from 14 to 87 monthly — a 6× uplift — through A/B testing and journey optimisation.

  • Owned Clinic Cloud end-to-end — a SaaS platform serving 400 B2B clinic partners across 9 markets — from concept to launch.

  • Built a multi-market design system spanning mobile, web, and SaaS, reducing design-to-dev handoff friction across 9 markets.

Skills

AI Design

Conversational UI

Agentic UX Patterns

Design Agent Authoring

AI Workflow Design

Human-AI Interaction

Prompt Design for UX

UX / UI

End-to-end Product Design

Design Systems

User Research

Usability Testing

Information Architecture

Wireframing & Prototyping

WCAG Accessibility

Interaction Design

Tools

Figma

Claude (Cowork / Code) & Codex

ChatGPT

Miro

Hotjar

Adobe XD

Illustrator & Photoshop

Education

Glasgow School of Art, Singapore (SIT)

B.A. (Hons) in Interior Design

2017 – 2019

Google UX Design Specialization

Professional Certificate

2021

Contact

Let’s work together.

Let’s work together.

Got a question, a role, or a project in mind? I’m always happy to talk about design, AI, and building products that people love.